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For salons, clinics, gyms, garages and restaurants

Never miss another customer.

Someone messages you at 9pm asking if you're open tomorrow. Right now that sits unread until morning — and they book somewhere else. Counterkeeper answers them in four seconds, in your words, and books them in.

  • Answers in seconds, every hour of every day
  • Only says what you tell it it can say
  • Hands anything tricky straight to you

Free while we're in early access. No card.

Answers on the apps you already use

  • Website chat
  • Instagram DM
  • WhatsApp
  • SMS
Rowan Street Dental · Live right now — try itOnline
InstagramWhatsAppWebsiteSMS

Hi, you're through to Rowan Street Dental — I'm Wren, the practice assistant. What can I help with?

Why it answered that way

Every answer traces back to a sentence the owner wrote. Ask it something and the exact rule shows up here.

Rowan Street Dental is made up for this demo. No real practice, patient or price.

The messages you never got round to.

Not one of these is a lost cause. They're just unanswered — and an unanswered customer books somewhere else.

InstagramTuesday, 7:42pmAnswered by Counterkeeper

Priya: hey do you have anything free saturday morning?

Booked elsewhere Wednesday

Missed callSaturday, 10:15amAnswered by Counterkeeper

Unknown number: Voicemail — 11 seconds, no message left

Never called back

Website formSunday, 1:03pmAnswered by Counterkeeper

Marcus: How much for a full service on a 2019 Golf?

Answered Monday 4pm

WhatsAppThursday, 8:58pmAnswered by Counterkeeper

Leila: Can I move tomorrow's appointment to next week?

No-show

Wherever your customers already message you.

You don't move anywhere or learn anything new. Counterkeeper sits on the channels you already have and picks up when you can't.

  • Website chat

    A bubble on your own site

    Ready now
  • Instagram DM

    Replies to your business inbox

    Ready now
  • WhatsApp Business

    Your existing number

    Ready now
  • SMS text-back

    Texts anyone whose call you miss

    Ready now
  • Facebook Messenger

    Your page inbox

    In testing
  • Email

    Your enquiries address

    In testing
  • Google Business

    Messages from your Maps listing

    Being built
  • Phone calls

    Picks up and speaks, then texts a summary

    Being built

We list what exists. Anything marked being built is not available yet and we will not pretend otherwise.

Ten minutes, three screens, no tech person.

You've done harder things on your phone this week.

  1. 13 minutes

    Tell it about your business

    Your name, your hours, what you do and what it costs. Paste your website and it reads the rest for you.

  2. 25 minutes

    Say what it's allowed to say

    The same things you'd tell a new person on their first day. Write them as normal sentences. That's the whole setup.

  3. 32 minutes

    Test it, then switch it on

    Ask it the questions you get every week. Fix anything it gets wrong. When you're happy, turn it on for your customers.

Set mine up — freeFree while we're in early access. No card.

It only says what you tell it it can say.

This is the whole settings screen. Plain sentences you write yourself. If you wouldn't let a new receptionist say it, write that down and your assistant won't say it either.

It can
Everyday things you're happy for it to handle on its own.
It can't
Things it must never say, however the question is asked.
Gets you
Things where it stops and puts the message in front of you.

So when someone asks something you'd never answer over the phone…

…it doesn't guess, doesn't make a number up, and doesn't quietly get it wrong. It says what it can't do, gives them the next real step, and puts the message in front of you.

Does my insurance cover whitening?

I can't tell you what your plan covers — I'd only be guessing, and you'd be the one out of pocket. If you send me your plan name I'll get the front desk to check it properly and come back to you.

Rule 03

Rowan Street Dental · Your rulesSaved just now
  1. 01

    Answer questions about our hours, where we are, parking, and what we do.

    It can
  2. 02

    Never give a price. Say it depends on the appointment and offer to book a look.

    It can't
  3. 03

    Never say whether something is covered by insurance. Take their plan name and pass it to me.

    It can't
  4. 04

    Never give medical or clinical advice. If someone mentions pain, swelling or bleeding, stop and give them the emergency number.

    Gets you
  5. 05

    You can book, move and cancel appointments. Always read the day and time back before confirming.

    It can
  6. 06

    If you're not sure, say so and pass it to a person. Never guess.

    Gets you
+ Add a ruleType a sentence. That's it.

This is the actual first screen

Set yours up now.

Type what your business does. In about ten seconds you'll have your own assistant, with your own rules, ready to talk to. Nothing to install and nothing to sign up for.

  • It reads your description and writes your starting rules
  • You talk to it straight away, right here
  • Change any rule and it changes what it says

A sentence or two is enough. The more you give it, the better it starts.

Or start from
Free while we're in early access. No card.

When it can't help, you get the message. Not the customer's problem.

Everything it couldn't answer arrives in one place with the whole conversation attached, so you pick up where it left off instead of starting again.

You see everything it said
Every conversation is saved with the reason it answered the way it did. Nothing happens that you can't go back and read.
It never pretends to be a person
Customers are told they're talking to your assistant, and that a person is one message away.
You can take over mid-conversation
Open the chat, start typing, and the assistant steps back until you're done.

Free while we're getting this right.

We haven't set a price yet, and we're not going to print one here that changes next month. Early accounts stay free through early access, and you'll know the price before you're ever asked to pay it.

  • Your assistant, your rules, no limit on conversations
  • Every channel marked ready now
  • The full history of everything it said
  • Your data is yours; we never sell it or train on it
Set mine upFree while we're in early access. No card.

Real pricing goes here before launch. This block is a deliberate placeholder.

The bits people ask about.

What if it says the wrong thing?
It can only say what you've given it. Anything outside that comes back as "I'll get someone to help with that" and lands with you. You can also read every single conversation afterwards and see exactly why it answered the way it did.
Will my customers know it's not me?
Yes, and that's on purpose. It introduces itself as your assistant and tells people a human is one message away. Nobody likes finding out afterwards.
I'm not technical at all. Is this really ten minutes?
There's nothing to install and nothing to configure. You type what your business does, you write a few sentences about what it's allowed to say, and you turn it on. If you can write a note for whoever's covering your shift, you can do this.
Can it actually book people in?
It can take a booking, move one and cancel one, and it always reads the day and time back before it confirms. Calendar connections are being built out — until yours is connected it takes the details and hands them to you.
What happens when I want to answer myself?
Open the conversation and start typing. The assistant steps back straight away and stays out until you're done.
Who else is using it?
Nobody yet — we're pre-launch, and we're not going to put logos on this page that we haven't earned. The thing above is real and running, so try it and judge it on that.

Every message answered. Starting tonight.

Set yours up in the time it takes to have a coffee. If it doesn't do what you need, you've lost ten minutes.

Free while we're in early access. No card.